Two Decades in Fashion. One Mission: Your Success.

LA Fashion Insider connects boutique owners with the brands, tools, and insider access they need to thrive.

Founded in 2008 in the LA Fashion District, LA Fashion Insider connects independent boutique owners with premium wholesale brands they can't access alone. Today we serve 100+ boutiques nationwide with $150M+ in collective buying power — giving independent retailers the leverage to compete with the big players.

Meet the Team

Sonia Youmans, Co-Founder of LA Fashion Insider

Sonia Youmans

Co-Founder

Kenwood Youmans, Co-Founder of LA Fashion Insider

Kenwood Youmans

Co-Founder

Cyndie Rizzotti, Senior Buyer at LA Fashion Insider

Cyndie Rizzotti

Senior Buyer

What We Stand For

Relationships First

We build partnerships, not transactions. Every connection is rooted in trust and mutual success.

Insider Access

Our network opens doors that stay closed to everyone outside the circle.

Your Success

When your boutique thrives, we've done our job. Everything we do is measured by your growth.

Let's Write Your Success Story

Whether you're looking for wholesale access, digital growth, or both — we'd love to hear from you.

Schedule a Call