Meet the Team
Sonia Youmans
Co-Founder
Kenwood Youmans
Co-Founder
Cyndie Rizzotti
Senior Buyer
LA Fashion Insider connects boutique owners with the brands, tools, and insider access they need to thrive.
Founded in 2008 in the LA Fashion District, LA Fashion Insider connects independent boutique owners with premium wholesale brands they can't access alone. Today we serve 100+ boutiques nationwide with $150M+ in collective buying power — giving independent retailers the leverage to compete with the big players.
Co-Founder
Co-Founder
Senior Buyer
We build partnerships, not transactions. Every connection is rooted in trust and mutual success.
Our network opens doors that stay closed to everyone outside the circle.
When your boutique thrives, we've done our job. Everything we do is measured by your growth.
LA Fashion Insider was co-founded by Sonia Youmans and Kenwood Youmans in 2008. Both are based in the Los Angeles Fashion District and have built buying programs for 100+ independent boutique owners across the United States, Canada, and Mexico over 18+ years.
LA Fashion Insider was founded in 2008 in the Los Angeles Fashion District. Co-founders Sonia Youmans and Kenwood Youmans started the company to give independent boutique owners insider access to LA wholesale brands without the travel and overhead of in-house buying.
LA Fashion Insider is based in the Los Angeles Fashion District, the largest concentrated wholesale apparel hub on the West Coast. The team scouts LA showrooms in person and serves boutique clients across the United States, Canada, and Mexico through private online galleries, daily curated finds, and consolidated logistics.
LA Fashion Insider works with 100+ independent boutique owners across the United States, Canada, and Mexico. The team leverages $150M+ in collective buying power across 500+ wholesale brands, giving boutique clients negotiated pricing and territory protection on key lines.
LA Fashion Insider is a registered LA-based business operating as a wholesale fashion buying agency since 2008. The company is listed in the LA Fashion District business directory and maintains active profiles on Facebook, Instagram, and LinkedIn. Founders Sonia and Kenwood Youmans have built buying programs for 100+ independent boutiques across the United States, Canada, and Mexico.
Whether you're looking for wholesale access, digital growth, or both — we'd love to hear from you.
Schedule a CallLast updated: April 15, 2026
For women's boutique owners
Weekly tips and insights on buying, merchandising, margins, and the decisions that keep your boutique moving.
Useful, practical, and written for independent boutiques.