The countdown is on for another exciting college football season! As a women’s boutique owner, you want to make sure you have the trendiest game day outfits options in stock to appeal to your college-age customers. While team spirit and comfort reign supreme, fashion and style continue to be top priorities.

This season, our buyers at LA Fashion Insider are seeing several hot trends dominating the game day outfit scene. Here are some key looks to buy and merchandise to stay ahead of demand:

Denim on Denim Game Day Outfits

The denim on denim look is back in a big way! Offer chambray button-downs that can be paired with both dark wash and black denim jeans or shorts for a classic yet edgy game day outfit. Distressed details and frayed hems add extra style points.

denim game day outfit

Oversized T-Shirts

Oversized tees with college logo graphics are must-have game day outfits for showcasing school pride in a laidback way. Stock up on super soft cotton styles that can be tucked into jeans or skirts. Bonus points for asymmetric hem details that show off a hint of midriff.

Athleisure dressing

Comfort is key, so athletic-inspired looks will be everywhere this season. Cute joggers, leggings, and bike shorts with oversized college sweatshirts or windbreakers are sporty yet stylish. Trendy sneakers complete the look.

Game Day Outfits w/ Retro vibes

Nostalgic silhouettes and fabrics are on the rise. High-waisted acid wash jeans, cutoff shorts, and cropped wide-leg pants scream retro. Pair them with cropped college tees and lace bralettes for a modern edge.

game day outfits

Sophisticated skirts

Mini skirts, midi skirts, tennis skirts – we’re seeing skirts of all lengths and styles this season. Offer eye-catching prints, fun frills, and bold colors to complement more refined cropped blazers and blouses for students looking to dress up their game day outfits.

By stocking coveted game day outfits like these, your boutique will become the go-to destination for all students’ college football apparel needs. Remember to showcase your assortment on social media and throughout your store to boost exposure and sales. Let fans flaunt both fashion and their college pride all season long!


Judith March

Baby, It’s Cold Outside

When the weather turns brisk, looking fashionable and feeling warm suddenly become your main priorities. Don’t let plummeting temperatures stop you from displaying your game day outfits in style. We’ve uncovered some cozy ensembles that will have you toasting marshmallows at the tailgate in no time.

women's wholesale clothing

Embrace the oversized trend with a cozy college jersey or sweatshirt dress. Pair with leggings or jeans and complete the look by topping it off with a pom pom beanie. For extra warmth, add knit gloves featuring your school logo or colors.

Bundling up has never looked so cute thanks to furry and shearling coats in school color hues. These plush top layers deliver softness and warmth worn atop your favorite jeans and logo tees. Finish with a striped scarf bearing your team colors for good measure.

Stay snug while incorporating the latest athleisure trend with college windbreakers, puffer vests, and joggers boasting your colors. Throw on sporty sneakers and top with a beanie for a comfy game day uniform.

Get a preppy twist on coziness by styling college logo sweaters over collared shirts and pleated skirts or shorts. Add warmth and daintiness by topping your outfit with sheer tights and a checked scarf.

Maxi cardigans and oversized flannels are your answer for stylish layering against the cold. Belt them over leggings and college tees for a relaxed yet put-together chillier climate look.

Arm yourself against the elements in style by stocking up on these cozy game day outfit ideas. Let us know how you like to bundle up while still displaying your school pride when the temperatures drop!

Complete Your Game Day Outfits with Chic Accessories

The finishing touches can make or break your game day outfit. That’s why the right accessories are so important for pulling together a cohesive look. Take your game day style to the next level by complementing your outfit with these chic accessories.

Jewelry is an easy way to display your school pride while adding polish to any game day ensemble. Opt for dainty necklaces, stacked charm bracelets, and statement earrings featuring your school’s logo or signature colors.

Fun hair accessories like bows, headbands, and pom pom hats are a playful way to show your spirit. Look for styles combining your school colors or ones that coordinate with your outfit.

Up your bag game with cute and functional crossbody purses, totes, and backpacks branded with your college emblem. A stylish bag adds the perfect finishing touch while keeping your hands free.

Make a statement with eyewear by choosing sunglasses in bold shapes and colors that align with your school’s hues. They’ll show your allegiance in a subtle yet fashionable way.

Protect your face and represent the team with logo-bearings scarves and face masks. Cold weather gear also provides another opportunity to display school colors stylishly.

Whether it’s game day dresses and shoes or jewelry and handbags, accessories provide endless options for displaying school pride with panache. Select pieces that speak to your personal style while complementing your outfit seamlessly.

College football game days are the perfect chance to dress to impress while flaunting your school spirit. With so many cute outfit ideas from casual and sporty to sophisticated and dressy, you’re sure to find looks that allow you to showcase your style and fandom. Complete your gameday ensemble by accessorizing with trendy shoes, bags, jewelry and more. Most importantly, have fun and celebrate your college team in these fashionable outfits all season long!

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Kenwood Youmans

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